When we talk about the beauty makeup brands we know of, generally drugstore makeup gains a mention due to its affordability and accessibility. f there is one thing we are embarrassingly up-front about, it’s just how real our beauty obsession is. Whether it’s moisturizers or eye-shadows, all of it is on the table. The idea of "drugstore beauty" is evolving, and these are the brands at the frontier of the great affordable makeup expansion and also wallet-friendly beauty brands.
Over the past two years, I have accumulated a TON of ColourPop cosmetics. They quickly became one of my favorite brands when I realized just how affordable their products are for the quality you get. ColourPop isn’t just good “for the price”. ColourPop is a good period.
It's a really good brand and very affordable. There shadows and face products are very pigmented, their eyeliners are some of the best, and lipsticks are great so many different colors to choose from and they are constantly releasing new products.
Best Product: Dream St. Palette
Review: Dream St. is a collaboration between ColourPop and YouTubers, Kathleen Lights. Dream St. has beautifully blendable mattes and the contrast between the warm fiery shades and the cooler, water bearer inspired shadows. The quality of this palette is top-notch.
When it comes to affordable, high-quality makeup, BH Cosmetics is one of the best names in the game. The brand draws inspiration from cultural and stylistic diversity. Although the company has only been around since 2009, it has made a major impact on the beauty industry, creating a large fan base for itself. Treat yourself, or buy one as a gift, you're making a smart purchase. It is an amazing brand at a great price. It is for all skin types, all their products are cruelty-free and vegan but super pigmented and durable. It's absolutely a great brand for all skin types and it's really affordable as well.
Best Product: BH Cosmetics Liquid Lipstick Long Wearing Matte Lipstick
Review: The long-wearing matte formula has a peachy hue that looks gorgeous on all skin tones.
Beauty has been democratic for quite some time now, with drugstore brands stepping up their game and creating truly amazing products for less than the price of a latte. Canadian brand The Ordinary created such a buzz when it burst onto the scene two years ago. The brand takes a clinical, science-based approach to skincare and specializes in single-ingredient-driven products that deliver targeted results. The best part? Nothing in the brand costs more than $20. In fact, the majority of it clocks in for less than $10. However, this accessibility has traditionally been restricted to makeup. While there is some excellent drugstore skincare out on the shelves, The Ordinary proffer affordable options that really rival what luxury serums and moisturizers have to offer.
Best Product: The Ordinary Natural Moisturising Factors + HA
Review: This moisturizer is usually for dry, flaky and dehydrated skin types. By applying a pea-size dollop once every day for a week after washing your face, the moisturizer comes out with a sunscreen like consistency, but it blends with the skin in seconds. After a week of using it, you’ll feel your cheeks are plump and flake-free, probably because it has hyaluronic acid, which helps skin cells retain moisture.
E.L.F is a dependable brand for good-quality makeup, which is surprising considering how inexpensive their products are. E.L.F has continued to prove that higher-end makeup doesn't necessarily come with a higher-end price tag, making it Wet and Wild drugstore brand of all time. Their prices at the drugstore can’t be beat, and the quality of their makeup has improved drastically over the past few years.
Best Product: Instant Lift Brow Pencil
Return: This brow pencil is incredibly cheap for a mechanical twist up a package that includes a spoolie on one end. The e.l.f. Instant Lift Brow Pencil in Neutral Brown is the PERFECT shade for everyone.
If you love makeup, a visit to your local drugstore probably involves ogling at makeup counters for new arrivals. You know how it is – you try some, you buy some. Some products work, and some not so much. NYX is one of the best drugstore makeup brands at the forefront of today’s emerging beauty trends, and it is a staple for anyone who likes wearing makeup or is on a budget.
Best Product: NYX Soft Matte Lip Cream
Review: This cult-favorite lip cream from NYX delivers a burst of creamy color and sets to a stunning matte finish instantly. Its sweet-smelling formula is surprisingly durable, lightweight, and creamy.
If you're not already in love with Milani, you're going to be. The drugstore brand has been making makeup that rivals its luxury counterparts for years and has products that every beauty junkie will love. The brand's displays are filled with so many cruelty-free, pigmented cosmetics, it can be hard to select what to buy first. Milani is a cosmetics brand that swings between having the perfect amount of hype and not quite enough. True makeup lovers know that it’s a brand that delivers on quality while remaining affordable, yet somehow this brand isn’t talked about that often. Milani has a decent sized range of products, all in the most gorgeous gold and black packaging. It’s also a cruelty-free brand and everything is under $20.
Best Product: Milani Brow Fix Kit
Review: This kit includes everything you need for flawless eyebrows. Use the lighter brown shade to fill in the front of your brows, use the darker shade to define your arch, and highlight under your brow with the "hi-lite" shade. It even includes two brushes and tweezers.
The Body Shop is a cult-favorite brand that has made a name for itself all over the world. They sell a wide range of great quality products that are made using natural ingredients and cater to many different skin and hair types. The brand never compromises on product safety. The Body Shop cosmetic products are safe to use. The Body Shop International uses ingredients that are carefully selected for their high levels of purity and consumer safety. People can enjoy The Body Shop products with confidence.
The Body Shop products are ready to meet your body care, toiletries, facials, skincare, and hair care needs.
Best Product: The Body Shop Tea Tree Skin Clearing Facial Wash
Review: This refreshing gel-based face wash combats existing blemishes, prevents them from popping up again, and controls oil and shine. This mild face wash protects your skin from multiple skin problems, such as acne, blackheads, and whiteheads. It also improves the radiance and natural balance of your skin.
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