When it comes to shopping for beauty, we know how important it can be to swatch everything. After all, there’s no better way to find your perfect foundation shade, or test whether a particular lipstick that brightens your skin tone. However, with websites having better shade-matching tools than ever, you can easily shop beauty products with confidence.
Here we’ve rounded up the best places to shop for beauty:
- Urban Decay Naked3 Palette
Interestingly, the top two products at Sephora right now are all eye shadow palettes. Considering the festivities this time of year, this beloved cult-classic neutral palette from Urban Decay is a longtime favorite every beauty-loving person absolutely needs in their arsenal.
- Huda Beauty Obsessions Eyeshadow Palette In Topaz
Huda Beauty's range of obsession palettes have been making waves for over a year now, and it's this topaz-inspired grouping that has Sephora shoppers hitting "add to basket" over and over and over again.
Ulta Beauty
- Tarte Double Duty Beauty Shape Tape Contour Concealer
Tarte's vegan, the ultra-blendable formula is a cult favorite, dries to a long-lasting matte finish, and adds the perfect dose of full-coverage camouflage.
- Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator
It's quite a statement to promise 72 hours of hydration, but as one of Ulta's best-selling products, this gel-cream has clearly earned its hard-won reputation as one of the best moisturizers money can buy.
Dermstore
- SkinCeuticals C E Ferulic
It's no surprise the most iconic serum of all time is the best-selling item at the online beauty store Dermstore. From correcting fine lines and wrinkles to lending superior brightness.
- Beauty Blender Dripping In Diamonds
Beauty blenders always fly off Dermstore's shelves, but right now, it's this diamond-themed gift set (you get two sponges and two gem-shaped solid cleansers) that's making a splash.
Violet Grey
- Augustinus Bader The Rich Cream
Although it might sound dramatic, you truly have not lived until you've tried Augustinus Bader's super-fabulous face cream. It automatically makes your makeup look like an A-list job and keeps skin supremely plump, hydrated, and dewy. Gift it to yourself or someone you love ASAP.
- Dr. Barbara Sturm Hyaluronic Acid Serum
This hyaluronic acid serum is an investment to be sure, but a little goes a long way and without a doubt, it's the best HA serum on the market.
The Detox Market
- Lily Lolo Natural Vegan Mascara
If you're looking for the best of non-toxic beauty, The Detox Market is one of the best must-shop online beauty stores. This lengthening and volumizing vegan mascara is its top bestseller.
- Josh Rosebrook Hydrating Accelerator
Next up, Josh Rosebrook's makeup artist–loved moisturizing spray that not only smells intoxicating but enhances the ingredients and effectiveness of your entire skincare routine while also nurturing your skin's natural barrier.
Credo Beauty
- PYT Beauty No BS Eyeshadow Palette
Another eye shadow palette. Although thanks to Credo's commitment to clean beauty, this eight-shade set is the ultimate non-toxic pick for creating the prettiest of looks—for both day or night.
- Goop Exfoliating Instant Facial
A high-quality exfoliator is essential for clear pores and a brilliant glow. This one from Goop is a best seller at Credo and virtually every other online beauty retailer where it's sold.
Glossier
This is the most-wanted brow product of all time, bar none. And yes, it's obviously Glossier's number one best-seller as well. It's a non-negotiable for anyone looking to elevate their brow game.
Beauty editors everywhere applaud this fantastic mascara—it magically keeps lashes curled and defined while offering the prettiest and most fluttery of length. It's your be-all and end-all mascara.
Nordstrom
- Lancôme Monsieur Big Mascara
Nordstrom has everything under the sun in terms of beauty needs—alas, this best-selling mascara from Lacôme is one of the most exceptional mascaras in all the land.
- MAC Cosmetics Matte Lipstick
There's no such thing as having too many lipsticks from MAC—not surprisingly, the collection of cult-loved matte tubes are a consistent best seller for Nordstrom.
Bluemercury
- Laura Mercier Translucent Loose Setting Powder
Bluemercury is one favorite online beauty store, and so many people are unaware of its existence and its collection of impeccable brands and beauty offerings. The best seller in the makeup category is Laura Mercier's iconic translucent loose setting powder.
- Oribe Dry Texturizing Spray
For effortlessly textured strands this season, all it takes is a few strategic spritzes from this forever best-selling dry texturizer from Oribe.
Cult Beauty
- Drunk Elephant Protini Polypeptide Cream
Cult Beauty touts itself as the beauty product hall of fame only carrying the very best of the best where formulas and brands are concerned. This staple from Drunk Elephant is front and center among its best sellers.
- Olaplex No.3 Hair Perfector
Last but not least, what would a best-seller list be without Olaplex's most popular strand-saving formula? It's absolutely crucial for repairing, rebuilding, and protecting damaged and/or weakened strands.
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